MARKETING MIX Ā 

  Marketing involves a number of activities. To begin with, an organisation may decide on its target group of customers to be served. Once the target group is decided, the product is to be placed in the market by providing the appropriate product, price, distribution and promotional efforts. These are to be combined or mixed … Read more

Demographic Scenario of the State and its impact.

  ā€‹ā€‹ā€‹Total Populationā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ ā€‹ ā€‹ ā€‹Absoluteā€‹ ā€‹ ā€‹ ā€‹ā€‹Precentageā€‹Ā ā€‹ā€‹ā€‹ā€‹ā€‹ā€‹ ā€‹ ā€‹Total ā€‹Rural ā€‹Urban ā€‹Total ā€‹Rural ā€‹Urban ā€‹Persons ā€‹ā€‹68548437 ā€‹51500352 ā€‹17048085 ā€‹100.0ā€‹ ā€‹75.1 ā€‹24.9 ā€‹Males ā€‹35550997 ā€‹26641747 ā€‹ā€‹8909250 ā€‹100.0 ā€‹74.9 ā€‹25.1 ā€‹Females ā€‹ā€‹32997440 ā€‹ā€‹24858605 ā€‹ā€‹8138835 ā€‹100.0 ā€‹75.3 ā€‹24.7ā€‹ ā€‹ ā€‹Ā Decadal Change ā€‹ ā€‹ ā€‹Absoluteā€‹ā€‹ā€‹ā€‹ ā€‹ ā€‹ ā€‹ā€‹Precentageā€‹Ā ā€‹ā€‹ ā€‹ā€‹ā€‹Ā  2001-2011ā€‹ā€‹ā€‹ā€‹ ā€‹ ā€‹Total ā€‹Rural ā€‹Urban ā€‹Total ā€‹Rural ā€‹Urban … Read more

Water Resources : Availability

  Water is a prime natural resource, a basic human need and a precious national asset. Planning, development and management of water resources need to be governed by national perspectives. India accounts for about 2.45 per cent of worldā€™s surface area, 4 per cent of the worldā€™s water resources and about 16 per cent of … Read more

India in the Eighteenth Century

Bahadur Shah 1 (1707-12) Muzam succeeded Aurungzeb after latterā€™s death in 1707 He acquired the title of Bahadur Shah. Though he was quite old (65) and his rule quite short there are many significant achievements he made He reversed the narrow minded and antagonistic policies of Aurungzeb Made agreements with Rajput states Granted sardeshmukhi to … Read more

Industrial Transition in India

  The process of industrial transition divided into: industrial growth during the 19th century and industrial progress during the 20th century Industrial growth during the 19th century Decline of indigenous industries and the rise of large scale modern industries 1850-55: first cotton mill, first jute mill and the first coal mine established. Railway also introduced. … Read more

The Kushanas : Kanishka : Extent of empire, His religious policy; Development of Art, Architecture and Letters during the Kushana period

The Kushanas: Short introduction In the early 2nd century BC, a tribe on the Central Asian frontier of China called Hsiung-nu defeated a neighboring one known as Yueh-chih. After more conflict, the survivors of the Yueh-chih were dislocated west, passing down the Ili river valley and along the southern shore of lake Issyk Kul. This … Read more

Classification of climates, (Koppen and Thornthwaite)

  Climatic Regions of India : Koeppenā€™sĀ Classification Climate Type Climatic Region Annual Rainfall in the Region Amw (Monsoon type with shorter dry winter season) Western coastal region, south of Mumbai over 300 cm As (Monsoon type with dry season in high sun period) Coromandel coast = Coastal Tamil Nadu and adjoining areas of Andhra Pradesh … Read more

Daily current affair 5 October 2015

Problems with criminal justice system National crime record Bureau figures for 2014 states that almost 68 % of the inmates of India’s overflowing prison are under trial and 70 % of those converts are illiterate in 1987 The Law Commission recognised that the low operation ratio isĀ  leading pendency in courts and had recommended that … Read more

INDIAN FOREST TYPES

  Forest types in India are classified by Champion and Seth into sixteen types.   Tropical Wet evergreen forests are found along the Western Ghats, the Nicobar and Andaman Islands and allĀ  along the north-eastern region. It is characterized by tall, straight evergreen trees. The trees in this forest form a tier pattern: Beautiful fern … Read more