Pink revolution primarily focuses on modernisation of meat and poultry industry. It has attained India the number 1 position in the world in exports of buffalo meat in 2012, exporting approximately 1.5 million metric tons of beef. chicken sector has witnessed a 30 percent growth rate since the year 2009, at the same time it is placed amongst the fastest growing sectors in the Indian economy at a rate of 8 percent. This increase has been largely attributable to growing domestic demand.
Growth Potentials
- To increase present meat consumption per capita of 6 grams approx, per day to 50 grams a day in the next decade or so.
- India accounts only 2 percent approx of global market in light of large live stock count
- Growing rate is varying between range of between 8-15 per cent annually, and is now worth more than 700 billion dollars.
Challenges
- Drafting of standard policies for the sector w.r.t. meat production and export, standardizing the quality and 75.5c-23.5 6.3-42 24.9-48.3 48.6-11.4 42.9-11.4 132.3-11.4 132.3s0 89.4 11.4 132.3c6.3 23.7 24.8 41.5 48.3 47.8C117.2 448 288 448 288 448s170.8 0 213.4-11.5c23.5-6.3 42-24.2 48.3-47.8 11.4-42.9 11.4-132.3 11.4-132.3s0-89.4-11.4-132.3zm-317.5 213.5V175.2l142.7 81.2-142.7 81.2z"/> Subscribe on YouTube